Quick answer: No. In Missouri, a roofing contractor may not advertise or promise to pay or rebate any part of your insurance deductible to win your business. That’s Missouri Revised Statutes § 407.725. Even when it’s framed as a “discount,” an “advertising allowance” or a “referral bonus,” it can put your claim, your coverage and your roof at risk.
Yes, some contractors offer to “cover” your deductible. And yes, it sounds great. If your roof is $18,000 and your deductible is $2,500, who wouldn’t want to skip that out-of-pocket cost?
But what sounds like a favor often comes with serious consequences: legal, financial and structural.
What Does It Mean When a Roofer “Eats” Your Deductible?
When a contractor offers to cover your deductible, they’re essentially saying: “You won’t pay your share, but we’ll still collect the full insurance money.” In practice that can mean:
- Discounting the price on paper but not in real materials.
- Skipping required items to make up the difference.
- Submitting manipulated invoices to the insurance company.
- Calling the deductible “advertising” or a “referral bonus” to hide it from the carrier.
Is It Legal for a Roofer to Pay Your Deductible in Missouri?
No. Under Missouri Revised Statutes § 407.725, a contractor may not advertise or promise to pay or rebate all or any portion of an insurance deductible as an inducement to sell roofing work. The statute defines “promise to pay or rebate” broadly, including allowances, discounts and other things of monetary value. Violations are treated as unlawful practices under the Missouri Merchandising Practices Act, which carries civil and, in some cases, criminal penalties.
Why Do Some Contractors Still Do It?
Because it closes deals. In competitive markets, homeowners say, “The guy down the street said he’d cover my deductible. Can you?” Some contractors cave, and some build it right into their sales pitch.
Where Do the Corners Get Cut?
If the contractor isn’t collecting your deductible, they make it up somewhere else:
- Cheaper shingles or generic accessories.
- Fewer laborers on install day.
- Stapled underlayment instead of cap nails.
- Reused flashing instead of new.
- Skipped permits or inspections.
- Fudged measurements to save material.
- Unregistered manufacturer warranties.
They’ll still collect the check. But your roof is now the one that barely makes it.
What Are the Risks to You as the Homeowner?
Even if you didn’t ask for it or didn’t know it was wrong, participating in a manipulated claim can put you at risk. If the insurer finds out, you could lose the claim payment, face problems getting coverage in the future, or worse. Saving a few thousand dollars isn’t worth that.
What Should You Do Instead?
- Ask directly whether the contractor requires the deductible to be paid. If they say “we’ll take care of it,” ask how, in writing.
- Use legitimate financing. Many roofers, including Bold Roofing, offer financing options for qualified homeowners.
- Compare complete scopes, not gimmicks. A full, itemized estimate tells you far more than a deductible promise. See the lowest bid lie.
- Report it. If a roofer openly brags about deductible schemes, you can report it to the Missouri Attorney General’s consumer protection office.
Final Thought: If It Sounds Too Good to Be True, It Probably Is
Contractors who offer to cover your deductible aren’t doing you a favor. They’re cutting corners, risking your coverage, and putting your name on a claim that could come back to haunt you. Pay your deductible, do it right, and work with a contractor who doesn’t play games with the numbers.
Frequently Asked Questions
Can a roofer waive my deductible in Missouri?
No. Missouri law (RSMo § 407.725) prohibits contractors from advertising or promising to pay or rebate any portion of an insurance deductible to induce a sale.
Is a “referral fee” or “advertising credit” equal to my deductible legal?
Not if it’s used to cover your deductible. Missouri’s statute defines rebates broadly, including allowances, discounts and other things of monetary value.
What if I can’t afford my deductible?
Ask about financing. Bold Roofing offers financing for qualified homeowners through Wisetack, subject to lender approval and terms.
Can I use my deductible toward upgrades instead?
You pay your deductible either way. What you can do is choose a contractor whose complete scope already includes the quality materials and installation details your roof needs.
Talk to a Roofer Who Does It Right
Call or text Bold Roofing for a free inspection and a complete written estimate. No deductible games, no pressure.
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